About
Performance content for music retailers & instrument brands.
From local stores to India's biggest retailer, Cult of Content builds retention-first short-form systems that grow reach, authority, and conversions.
The Founder
Pulak Pathak
A guitar nerd, renowned presenter, and builder of India's leading guitar content systems. Every strategy comes from inside the ecosystem, not outside looking in.
Pulak has grown one of the largest online guitar teaching platforms in India and has worked with brands ranging from local stores to global instrument manufacturers.
His deep understanding of buyer psychology in the music instrument space, combined with proven content systems, has helped brands achieve consistent growth through retention-first content.
Key Achievements
- Built content systems for India's largest online music retailer
- Grew Guitarshala to 50K+ followers in 3 months
- Created one of India's largest online guitar teaching platforms
- Helped multiple brands achieve 200%+ follower growth
Our Philosophy
Why We're Different
Specialists, Not Generalists
We work exclusively with guitar brands and music retailers. Our depth of knowledge in this niche cannot be faked.
Systems Over Random Content
We build complete content systems—strategy, scripting, production, editing, and iteration. Not scattered posts.
Performance + Brand
Not just viral views. Content built to make brands more prominent and drive demand through retention-first formats.
Ready to Build Your Content System?
Let's discuss how our content systems can drive growth for your brand or retail operation.